Create A Two-Way, Citizen-Centric Marketing and Communication Plan to Reflect the Needs of Your Community
Local government might not seem like a space that would delve into marketing, a field that is traditionally reserved for industry and enhancing commercial success. Yet, city branding is becoming more popular with more community-driven input being incorporated into municipal marketing and communications. Citizens are using their municipality’s websites more than ever before to gather news, updates, and services, especially relating to the pandemic. This shift has put more pressure on marketing and communications leaders to reimagine their marketing and communication plans so they can engage with the public more effectively.
Public Sector Network’s Virtual Event on Marketing and Communications for Municipalities will provide strategies to leverage emerging technology, develop engaging content, and amplify those messages to gain public trust. This event will serve as a platform to establish best practices to strengthen your marketing and communication strategies.
Your Expert Speakers
Chris McLeod, MBA
Vice President, Global Marketing & Communications
Edmonton Global
Michele Harris
Director, Economic & Community Development
Municipality of Grey Highlands
Linda Hazzan
Director (CMO), Communications, Programming and Customer Engagement
Toronto Public Library
Samuel Lau
Director, Business Development
Environics Analytics
Alice Leung
Director, Communications and Marketing
City of Leduc
Liliana Busnello, APR
Manager, Corporate Communications
Town of Lincoln
Kevin J. Smith
General Manager ESM
Bright Pattern
Paul Kelsey
Head fo Sales
Kifinti Solutions Inc.
Felicia Wiltshire
Director, Customer Service & Communications
City of Winnipeg
Key Takeaways
A must-attend event for public sector organisations looking to:
Agenda
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9:00am PT & 12:00pm ET
Welcome from PSN
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9:05am PT & 12:05pm ET
Opening Remarks from the Chair
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9:20am PT & 12:20pm ET
Government Keynote: Shifting to Digital: Creating a global narrative for economic development and city building
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9:35am PT & 12:35pm ET
Platinum Keynote: Streamlining Your Marketing and Communication with Digital Solutions and Emerging Technologies
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9:50am PT & 12:50pm ET
Government Case Study: Encouraging Meaningful Engagement from Municipal Ratepayers: Why Traditional Town Halls Don’t Work Like They Used to!
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10:05am PT & 1:05pm PT
Government Case Study: Effective Strategies to Increase Public Consultation and Engagement
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10:20am PT & 1:20pm ET
Break
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10:25am PT & 1:25pm ET
Gold Spotlight: Connecting with your Constituents: How municipalities can leverage data and analytics for targeted communications and campaigns.
10:40am PT & 1:40pm ET
Panel Discussion: Optimizing Your Digital Presence to Connect and Engage with Diverse Audiences
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11:10am PT & 2:10pm ET
Closing Remarks from the Chair & End of session
Registration
What’s included in your registration:
Virtual Presentations
Hear from public sector leaders about the latest trends and exploring how to instantly apply these insights and gaining unique perspectives
Interactivity
An opportunity to engage with the inspiring speaker panel and peers in the live Q&A and polling to discover answers to shared challenges
Leading Technology Solutions
Hear from solutions providers in the government space as they explore key technologies to improve citizen services
On-Demand
Receive on-demand access to session content after the conference on the complimentary Public Sector Network social learning platform
Complimentary for public sector employees only *
Event Partners
PLATINUM
GOLD
SILVER
Interested in Sponsoring? Contact Scott Knight by email ([email protected])
