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Virtual Event: Digital Marketing & Communications
in the Public Sector

Building communities and fostering public trust through transformative digital experiences

Friday 13 November 2020 | 09.00 - 11.00am AEDT

Agenda Overview:

An evolving technological landscape has paved the way for increased expectations among the public to be able to access and interact with personalised, engaging digital messages.

Yet even when equipped with effective communication tools, many agencies find that overwhelmingly bureaucratic messages fall short.

Public Sector Network’s Virtual Digital Marketing & Communications in the Public Sector will provide strategies to leverage emerging martech, develop engaging content, and amplify those messages where and when they matter most.

Key Takeaways:

Stay abreast of a rapidly changing landscape and digital environment

Establish digital engagement with internal and external stakeholders as well as the general public

Create, deploy, and manage effective communications campaigns on an ongoing basis and in times of crisis

Uncover practical tools and strategies for acquisition, retention, and engagement across various channels – search, social, email, and other types of digital advertising

Learn from your peers in the Public Sector and share lessons learned from real-world examples

Event Speakers:

Annique Davis

Director Communications, Media and Marketing
Ministry for Pacific People

Brent Hill

Executive Director of Marketing
South Australia Tourism Commission

Jessica Hamilton

Chief Marketing Officer

Anthony Clark

Director, Corporate Communications
NSW Rural Fire Service

Elise Meakin

Creative, Social & Digital Media Manager
Queensland Health

Emma Bannock

Director Engagement and Information, Public Affairs
Ministry for Primary Industries – Manatū Ahu Matua

Kath McKenzie

Executive Manager, Community Engagement & Communications
Northern Beaches Council

Jennifer Arnold

Chief Commercial Officer

John Mackenney

Principle Digital Strategist

Hilary Beeby

Government Leader

Simon Cooper

Deloitte Digital
Deloitte Consulting

Agenda Highlights:

09:00 am
Welcome from PSN
09:10 am
Chair Opening
09:20 am
“We got your back Aotearoa” campaign
09:35 am
Tailored Citizen Experiences in Government
09:50 am
Communicating amidst crisis: blending marketing with information to get key messages across
10:05 am
Improving digital services to drive better citizen experiences
10:20 am
Optimising your social media presence to connect and engage diverse audiences
10:35 am
10:40 am
Reimagining public sector communication
11:00 am
End of Session


Complimentary to attend

For public sector only

Online event


Event Partners

Chair Partner

Silver Partner

Bronze Partner