Virtual Event: Digital Marketing & Communications
in the Public Sector
Building communities and fostering public trust through transformative digital experiences
An evolving technological landscape has paved the way for increased expectations among the public to be able to access and interact with personalised, engaging digital messages.
Yet even when equipped with effective communication tools, many agencies find that overwhelmingly bureaucratic messages fall short.
Public Sector Network’s Virtual Digital Marketing & Communications in the Public Sector will provide strategies to leverage emerging martech, develop engaging content, and amplify those messages where and when they matter most.
Stay abreast of a rapidly changing landscape and digital environment
Establish digital engagement with internal and external stakeholders as well as the general public
Create, deploy, and manage effective communications campaigns on an ongoing basis and in times of crisis
Uncover practical tools and strategies for acquisition, retention, and engagement across various channels – search, social, email, and other types of digital advertising
Learn from your peers in the Public Sector and share lessons learned from real-world examples
Ministry for Pacific People
South Australia Tourism Commission
NSW Rural Fire Service
Ministry for Primary Industries – Manatū Ahu Matua
Northern Beaches Council