Virtual Event: Digital Marketing & Communications in the Public Sector
Building communities and fostering public trust through transformative digital experiences
Start: 12:00pm ET / 9:00am PT
An evolving technological landscape has paved the way for increased expectations among the public to be able to access and interact with personalized, engaging digital messages. Yet even when equipped with effective communication tools, many organizations find that overwhelmingly bureaucratic messages fall short.
Against this backdrop, social media has become an increasingly powerful way to communicate rapidly with citizens. Yet with that trend comes risk of misinformation and losing key messages. How can you cut through the noise and ensure your message is resonating, on point and gaining traction?
Public Sector Network’s Virtual Digital Marketing & Communications in the Public Sector will provide strategies to leverage emerging technology, develop engaging content, and amplify those messages where and when they matter most.
Get the latest on the rapidly changing landscape and digital environment
Establish digital engagement with internal and external stakeholders as well as the general public
Uncover practical tools and strategies for acquisition, retention, and engagement across various channels – search, social, email, and other types of digital advertising
Create, deploy, and manage effective communications campaigns on an ongoing basis and in times of crisis
City of Toronto
BC Ministry of Transportation
Toronto Public Library
The Ontario Cabinet Office
Humber Institute of Technology & Advanced Learning