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Virtual Event: Digital Marketing & Communications in the Public Sector

Building communities and fostering public trust through transformative digital experiences

Thursday, April 8, 2021
Start: 12:00pm ET / 9:00am PT

Agenda Overview:

An evolving technological landscape has paved the way for increased expectations among the public to be able to access and interact with personalized, engaging digital messages. Yet even when equipped with effective communication tools, many organizations find that overwhelmingly bureaucratic messages fall short.

Against this backdrop, social media has become an increasingly powerful way to communicate rapidly with citizens. Yet with that trend comes risk of misinformation and losing key messages. How can you cut through the noise and ensure your message is resonating, on point and gaining traction?

Public Sector Network’s Virtual Digital Marketing & Communications in the Public Sector will provide strategies to leverage emerging technology, develop engaging content, and amplify those messages where and when they matter most.

Download the Agenda

Key Takeaways:

Get the latest on the rapidly changing landscape and digital environment

Establish digital engagement with internal and external stakeholders as well as the general public

Uncover practical tools and strategies for acquisition, retention, and engagement across various channels – search, social, email, and other types of digital advertising

Create, deploy, and manage effective communications campaigns on an ongoing basis and in times of crisis

Event Speakers:

Brad Ross

Chief Communications Officer
City of Toronto

Russel Lolacher

Russel Lolacher

Director, Web and Social Media Services
BC Ministry of Transportation

Linda Hazzan

Linda Hazzan

Director (CMO), Communications, Programming and Customer Engagement
Toronto Public Library

Nader Shureih

Vice President, Business Development – Public Sector
Environics Analytics

Burke Christian

Managing Director, Marketing and Digital Strategy
The Ontario Cabinet Office

Ryan Picchini

Ryan Picchini

Director of Product Marketing

Naeema Farooqi

Professor, Faculty of Media & Creative Arts
Humber Institute of Technology & Advanced Learning

Event Sponsors:



Become a Partner

Interested in sponsoring? Contact Andrew Cowan by phone (1-647-459-8904) or email (

Agenda Highlights:

12:00pm ET / 9:00am PT
PSN Welcome and Opening
12:05pm ET / 9:05am PT
Chair Opening: The Future of How Information is Obtained and Shared
12:20pm ET / 9:20am PT
Opening Keynote: Unlocking the Power of Digital to Make Meaningful Connections with the People You Serve
12:40pm ET / 9:40am PT
Government Case Study: Communicating Effectively in a Crisis: A Guide to Sharing Critical Information Effectively, Efficiently and Accurately
1:00pm ET / 10:00am PT
Partner Session: Leveraging Data and Analytics to Address Covid Vaccine Hesitancy
1:15pm ET / 10:15am PT
Government Keynote: Reimaging Public Sector Communication
1:35pm ET / 10:35am PT
Refreshment Break
1:40pm ET / 10:40am PT
Panel Session: Optimizing Your Digital Presence to Connect and Engage Diverse Audiences
2:10pm ET / 11:10am PT
Closing Remarks from the Chair & Virtual Event Adjourns


Complimentary to attend

For public sector only

Online event