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Digital Marketing & Communications in the Public Sector

4th November 2021 | 11 AM - 1 PM AEDT | Online

Connecting with citizens through targeted and engaging communications

In today’s saturated online landscape, crafting personalised and engaging digital messages is more challenging than ever. Rising expectations of digital natives, growing audience diversity and new technologies have caused substantial changes in how connections are made, reinforced and sustained in an online environment.

As the primary way in which citizens connect with government, marketing and communications play a critical role. During these uncertain times, clarity, connection and cut-through is paramount.

Join us at Public Sector Network’s Digital Marketing & Communications in the Public Sector Virtual Event to discover how leading government agencies are enhancing their marketing and communication campaigns. Explore how to track, analyse and respond to conversations through various channels, and help to build trust between citizens and their government service providers.

View Agenda

Key Takeaways

A must-attend event for public sector organisations looking to:

Create strong messages and effective brand awareness to improve citizen trust
Maximise the effectiveness of digital communications in a post-COVID world
Resonate with target audiences by leveraging data to enhance messaging

Your Expert Speakers

Chair: Alun Probert
Adviser; Executive Director, Strategic Communications, NSW Department of Premier and Cabinet (former),
Public Sector Network

Jacqueline Berry
Director – Corporate Communications & Engagements,
Department of Transport Victoria

Julia Brown
Executive Manager Engagement,
Regional Investment Corporation

Chris Hollingdrake
Digital Communication Manager,
QLD Department of Agriculture and Fisheries

A/Professor Ofer Mintz
Head of Marketing, External Engagements,
UTS

Celia Pavelieff
Director Marketing and Communications Advocacy & Development,
Australian Council for Arts

Emma-Jane Toscan
Director of Marketing,
AUSTRADE

Agenda at a glance

11:00 AM AEDT
Welcome from PSN
11:10 AM AEDT
Welcome from Chair
11:20 AM AEDT
Government Keynote: The key to cut-through - Creating an enhanced, multi-channel marketing experience that connects with your audience
11:35 AM AEDT
Partner Session: How to deliver personalised experiences via digital comms
11:50 AM AEDT
Government Keynote: Improving brand engagement and public trust in a cluttered digital landscape
12:05 PM AEDT
Partner Session: Creating effective and sustainable marketing campaigns
12:20 PM AEDT
Government Keynote: Creating a digital strategy in a dynamic, time critical environment
12:35 PM AEDT
Break
12:40 PM AEDT
Panel Session: Small steps for big impact - Identifying quick wins in challenging times
1:00 PM AEDT
End of session

Registration

What's included in your registration:

Virtual Presentations

Hear from public sector leaders about the latest trends and explore how to instantly apply these insights and gaining unique perspectives

Interactivity

An opportunity to engage with the inspiring speaker panel and peers in the live Q&A and polling to discover answers to shared challenges

Leading Technology Solutions

Hear  from solutions providers in the government space as they explore key technologies to improve citizen services

On-Demand

Receive on-demand access to session content after the conference on the complimentary Public Sector Network social learning platform

Complimentary for public sector employees only *

Register Now

Event Partners

Digital Government and CX Community Prospectus

Public sector professionals are under growing pressure to modernise processes and systems, to facilitate the delivery of efficient and user-centric services fit for the digital age. Some governments have a digital transformation agenda which is well underway, whereas others around the world are just beginning their journey. 

Showcase your solutions today!

View the Prospectus

Join Our Network of Public Sector Professionals

Public Sector Network is a social learning platform that exists to help government around the globe break down silos, collaborate, and work together for better outcomes for citizens.

Our growing community spans all tiers of government and public services, and allows members to network, benchmark and share best practice on a secure and members-only community.

Sign up for free